Since 2010, social media has disrupted the media landscape and the way we communicate. Businesses have had to overhaul their communication strategies from A to Z, and mainstream media advertising agencies have had to rethink their service offerings. By combining analytics and predictive intelligence, our engineers help the major French media to optimize their broadcasting channels and their advertising revenue systems. Respectively, we allow our clients to optimize their acquisition and loyalty channels using these new resources.
A few examples of high ROI projects:
- Development of a media micro service platform
- Implementation of a content enrichment platform
- Client segmentation and Analytics on the e-channel of one of France’s biggest media