Social media has disrupted the media landscape and how we communicate since 2010. Businesses have had to overhaul their communication strategies from A to Z, and classic media advertising agencies have had to review their advertising service offerings. By combining analytics and predictive intelligence, our engineers help the major French media to optimise their broadcasting channels and their advertising revenue systems. Respectively, we allow our clients to optimise their acquisition and loyalty channels using these new resources.
A few examples of high ROI projects:
- Development of a media micro service platform
- Implementation of a content enrichment platform
- Client segmentation and Analytics on the e-channel of one of France’s biggest media